Month: February 2017

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.

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comScore to Launch Mobile Video Metrics for YouTube, Partners To Benefit

comScore to Launch Mobile Video Metrics for YouTube, Partners To Benefit

comScore, a media measurement and analytics company, has recently revealed that they will now provide mobile viewing metrics to YouTube and others in its Partner Program. According to previous data, which claims that mobile consumption on YouTube rises 100 percent annually, it is no surprise that YouTube has sought out mobile data analytics. comScore, which […]

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YouTube Next Generation Insights and Reporting

YouTube Next Generation Insights and Reporting

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube […]

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Managing an Influencer Campaign Part 3: Influencer Coordination

Managing an Influencer Campaign Part 3: Influencer Coordination

Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]

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