Month: January 2017

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

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Influencers Don’t Want to Work with My Brand

Influencers Don’t Want to Work with My Brand

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful. The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months.

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Digital Advertising and Influencer Marketing

Digital Advertising and Influencer Marketing

The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]

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Virtual Reality and Influencer Marketing

Virtual Reality and Influencer Marketing

Virtual Reality (VR) is an exploding platform and format to consume videos and play video games.  VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]

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