Month: December 2016

Is Houseparty the New Snapchat?

Is Houseparty the New Snapchat?

House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.

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Managing Influencer Campaigns Part Two:  Campaign Planning

Managing Influencer Campaigns Part Two: Campaign Planning

Most marketers are familiar with influencer campaigns.  But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign.  In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to […]

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What Is a Family Vlogger?

What Is a Family Vlogger?

Most YouTube viewers know of “family vlogs” and may even regularly watch them. For those who aren’t familiar, a vlog (or video blog) is like a traditional blog where the medium is video.  Family vloggers share their lives on a “face-to-face” basis while entertaining and informing their audience.

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Influencer Marketing:  Who “Owns” It?

Influencer Marketing: Who “Owns” It?

There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek.  Thus, more companies than ever are turning to influencer marketing for customer acquisition.  eMarketer states that 84% of marketers planned to […]

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