Month: November 2016

Top Family Friendly Influencers on Instagram

Top Family Friendly Influencers on Instagram

Instagram is a social media platform that can move the needle for your brand or agency. With more than 500 million users producing an average of 70 million photos daily, Instagram is one of the most engaging and aspirational platforms for brands looking to visually highlight their products or services.

READ MORE
Snapchat Spectacles: Implications for Brands and Influencers

Snapchat Spectacles: Implications for Brands and Influencers

What are Snapchat Spectacles? This is the question social media users will be asking in the coming days and weeks. Snapchat, the mobile app that lets you communicate with friends through videos and photos and allows you to view stories from all over the world, is branching out into hardware. Spectacles are a hands-free solution to shooting video […]

READ MORE
Programmatic Advertising and Influencer Marketing

Programmatic Advertising and Influencer Marketing

 “The advertising industry is on a march toward automation.” Alex Kantrowitz of Advertising Age may be on to something. Programmatic advertising, media buying and marketing is well on its way to becoming the future of advertising.  This subset of digital advertising is based on data-driven decision-making via computer automation. Marketers are increasingly using data to […]

READ MORE
Managing an Influencer Campaign Part One

Managing an Influencer Campaign Part One

Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.

READ MORE