Influence Families Through Video

Trending Family specializes in connecting brands with the top family-friendly, video-focused social media influencers.

Founded by husband-wife creator team Justin and April Moore, Trending Family solves advertisers’ growing difficulty of finding wholesome influencers to represent their brands. After amassing over 1,000,000 subscribers on their YouTube channels and working with hundreds of brands, Justin and April Moore created Trending Family to impart their formula for successful brand-influencer partnerships.

Trending Family's community of creators boasts a total social reach of 50M+ subscribers and receives 1B+ collective monthly views from audiences who trust them as peers and engage with them on a personal level.

Our Services

100% Family Friendly

Today’s families consume media in an entirely new way. Millennial parents are turning to digital content for education, entertainment, and clean programming that they can also enjoy with their children.

Trending Family’s unique approach allows brands to reach these families on their preferred platforms.

Vetting Process

Trending Family works with a select group of influencers that have been carefully hand-vetted for family-friendly quality content. With each partnership, we’re able to guarantee brand safety because each influencer we recommend is “Trending Family Approved” based on the following criteria:



Video is our Superpower

Video is in our DNA. Founded by a YouTube creator, Trending Family excels at seamlessly marrying engaging content with brand storytelling.

In addition to creating one-of-a-kind influencer activations, Trending Family has premium production capabilities to accommodate any brand aesthetic. Click the logos below to see premium video examples.

Learn

 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

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Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

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How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

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Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

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Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

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Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

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YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

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Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

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Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

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Major Brands Incorporating Virtual Reality to Marketing Efforts

Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.

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The Decline of Vine: Knowing When and How to Avoid Declining Video Platforms

Although Vine now lives on as Vine Camera, a six-point-five second long remnant of its former self, the Vine community no longer exists. While Vine influencers and brands struggle to regain footing through other social media platforms like Instagram and YouTube, it seems that only the major players have managed to cross-over smoothly.

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WhatsApp Plans to Dominate Snapchat Market

WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content.

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Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

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YouTube Reaches 1 Billion Hours of Videos Watched Per Day

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.

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YouTube Next Generation Insights and Reporting

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube […]

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Managing an Influencer Campaign Part 3: Influencer Coordination

Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]

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Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

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Influencers Don’t Want to Work with My Brand

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful. The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months.

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Digital Advertising and Influencer Marketing

The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]

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Virtual Reality and Influencer Marketing

Virtual Reality (VR) is an exploding platform and format to consume videos and play video games.  VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]

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Is Houseparty the New Snapchat?

House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.

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Managing Influencer Campaigns Part Two: Campaign Planning

Most marketers are familiar with influencer campaigns.  But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign.  In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to […]

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Influencer Marketing: Who “Owns” It?

There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek.  Thus, more companies than ever are turning to influencer marketing for customer acquisition.  eMarketer states that 84% of marketers planned to […]

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Top Family Friendly Influencers on Instagram

Instagram is a social media platform that can move the needle for your brand or agency. With more than 500 million users producing an average of 70 million photos daily, Instagram is one of the most engaging and aspirational platforms for brands looking to visually highlight their products or services.

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Programmatic Advertising and Influencer Marketing

 “The advertising industry is on a march toward automation.” Alex Kantrowitz of Advertising Age may be on to something. Programmatic advertising, media buying and marketing is well on its way to becoming the future of advertising.  This subset of digital advertising is based on data-driven decision-making via computer automation. Marketers are increasingly using data to […]

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Managing an Influencer Campaign Part One

Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.

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What is a Millennial Mom?

Roughly one in five moms is a millennial, making up a total of 1.5 million new mothers in the last year. Social, tech savvy, and influential, these young moms (who were born between 1978 and 1994) often serve as the linchpin for their families, as many are the main decision makers in their households. Yet a whopping […]

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Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

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What is The Lifestage App? Everything you Need to Know About Facebook’s Snapchat Competitor

Lifestage is Facebook’s answer to Snapchat. The video-only social network, which Facebook discreetly launched in August 2016, allows teenagers to connect with their peers who attend the same school. While the app is certainly modeled after Snapchat’s hold-to-record video interface that’s been so effective at roping in the younger crowed, Lifestage enters the market with […]

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Livestreaming on Social Media: Everything You Need to Know

As social media’s newest frontier, livestreaming narrows the gap between influencers and followers like never before. On Facebook, people comment 10 times more on live videos than on regular, on-demand videos, according to company stats. Although Twitter-owned Periscope currently owns the largest stake of the livestream market — it hosted 200 million livestreams in its […]

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Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat)

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Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life.

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Social Media Influencer Marketing on Vine: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 6

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, and Pinterest)

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Social Media Influencer Marketing on Pinterest: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 5

As the “inspiration” headquarters of social media, Pinterest is changing the way people shop. Roughly nine out of 10 Pinterest users have purchased something because of the platform, according to a 2015 Millward Brown study. (Previous posts in this series: YouTube, Instagram, Facebook, and Twitter)

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Social Media Influencer Marketing on Twitter: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 4

For brands seeking to market on Twitter, understanding emerging trends and then capitalizing on them is the name of the game. Industry news and national events like the Super Bowl or political debates stir endless chatter across the Internet but often marketers try to ride these waves rather than creating the wave. In Part 4 […]

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Social Media Influencer Marketing on Facebook: A Beginner’s Guide To Picking the Best Social Media Platforms for Your Brand – Part 3

With active Facebook users spending an average of more than 20 minutes a day scrolling through status updates — that’s nearly 20 percent of all time online — Facebook is a potent trifecta for marketers, brandishing word-based, photo and video capabilities. In the third part of our series “Picking the Best Social Media Platforms for […]

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Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

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Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

Of the 7.2 billion people in the world, over 2 billion own social media accounts. This omnipresence of social media has irreversibly transformed the marketing landscape, and in order to compete, brands must harness social networks to strengthen ties with their existing consumer bases and reach new communities altogether.

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Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text Before choosing a social media platform on which to advertise your product, your brand must decide which format — video, pictures or text — will drive the most engagement. To complicate matters, each platform is constantly evolving and adding new features, making it difficult for […]

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How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

Once you’ve enlisted social media influencers to review or promote your product, the next step is to develop your brand guidelines and key messaging. Here are a few pointers: Keep the Message Simple

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How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

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How Much to Pay Social Media Influencers

Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion.  Brands and influencers alike prefer a […]

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Long-Term Partnerships with Social Media Influencers

How often should your brand work with social media influencers?  Is it better to only work with influencers once then move on in search of a “fresh” audience from another influencer?  The consensus among brands and influencers alike is that long-term partnerships have several advantages over one-off deals.    Making it Stick

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4 Tips to Find Family-Friendly YouTube Influencers

Is your brand nervous to work with social media influencers for fear they’ll say or do something that doesn’t align with your brand’s values? Don’t worry. Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand.

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5 Tips for Successful Influencer Marketing on Social Media

As momentum for brands on social media continues to build, it’s no surprise that PepsiCo’s Global Director of Digital and Social Media, Bonin Bough, hailed influencer relationship management as the future of digital marketing.

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Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]

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How to Work with Social Media Influencers

From Expedia to Pepsi, companies across almost every industry are partnering with influencers to deepen their consumer base. A 2015 study showed eight out of 10 marketers who have used influencer marketing campaigns found it effective, according to eMarketer.

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