Trending Family specializes in connecting brands with the top family-friendly, video-focused social media influencers.
Founded by husband-wife creator team Justin and April Moore, Trending Family solves advertisers’ growing difficulty of finding wholesome influencers to represent their brands. After amassing over 1,000,000 subscribers on their YouTube channels and working with hundreds of brands, Justin and April Moore created Trending Family to impart their formula for successful brand-influencer partnerships.
Trending Family's community of creators boasts a total social reach of 50M+ subscribers and receives 1B+ collective monthly views from audiences who trust them as peers and engage with them on a personal level.
There’s a lot that goes into creating great content and Trending Family is here to eliminate the mystery and take those tedious tasks off your plate. Our white glove approach includes everything from creative services to guidance on FTC disclosure requirements.
Though organic distribution yields the best engagement, a holistic media strategy including paid promotion is critical. Having launched and learned from hundreds of campaigns, we'll be your resident expert, positioning the right content on the right platforms at the right time.
Driving brand awareness is key but what about sales? We specialize in highly-targeted, conversion-focused influencer campaigns with messaging tailored to incentivize immediate purchase behavior.
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.
Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.
According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.
YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content. YouTube and Google are now commanding a larger share of views through mobile. YouTube […]
Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]
Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow. According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%.
The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]
Virtual Reality (VR) is an exploding platform and format to consume videos and play video games. VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]
House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.
Most marketers are familiar with influencer campaigns. But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign. In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to […]
There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek. Thus, more companies than ever are turning to influencer marketing for customer acquisition. eMarketer states that 84% of marketers planned to […]
Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.
Justin and the Trending Family team have become trusted advisors to the H + K Chicago-based Marketing Communications practice. After working with Justin on three (and counting!) separate campaigns, our team continues to recommend their services to colleagues and friends across the network. Their team is responsive, detail oriented, professional and creative in helping our team reach (and often exceed) our KPIs. We continue to be impressed by their great counsel, partnership and high-quality campaign management. We would highly recommend Justin and the Trending Family team.
Trending Family has been an absolute pleasure to work with throughout the past year. They have helped us reach our goals with very quick turnaround time, unparalleled client service, and an overall successful campaign that continues to exceed our expectations. Their network of high-caliber influencers and content creators helped us gain visibility with a highly engaged, millennial audience and our client was thrilled with the results.
Working with Trending Family has been a great experience for thredUP - not only do they have special access to an impressive roster of talent, they truly want what is best for both the brand and the talent. Justin's unique position as both influencer and agency leader is valuable - their sensitivity to the needs of both sides makes for harmonious and successful collaborations. Additionally, Trending Family goes above and beyond to educate their clients on the influencer landscape so that they can achieve success.
Working with Trending Family to highlight VTech and LeapFrog toys was an incredibly seamless process. The team’s organizational prowess made reviewing options and providing feedback extremely easy for both my team and the client. On top of that, the content that resulted was highly engaging and highlighted the client’s priorities from a messaging standpoint, making products the star of the video.