Trending Family partners with brands and agencies to curate family influencer communities and produce engaging digital content. As an influencer-led agency, our agency has firsthand expertise in producing video that reaches parents, kids, and diverse families at all life stages. Our team understands how today’s families make consumer decisions and will create a unique strategy to tell your brand story using diverse digital platforms...all while handling the tedious campaign details and giving you real-time access to content results on our client dashboard.
Working with Trending Family means effortlessly bringing creative content to life, starting authentic conversations about your brand, and developing relationships with our family of influencers across social media.
We recommend tastemakers - from those with micro followings to 1M+ - who are authentic fans of your brand. We’re also able to guarantee a brand-safe relationship, as Trending Family Approved creators have all been rigorously vetted against our ever-evolving standards for content quality, digital presence, and influencer fraud. And it should go without saying that our influencers only share content that parents can feel good about co-viewing with their kids.
So you want to reach families but aren’t sure what social platforms your consumers are using or what type of content they’re watching? Relax; we already did the homework. Our knowledge from hundreds of brand activations and constant analysis of family media consumption trends allow us to create custom, data-backed strategies about which social platforms - YouTube, Instagram, Pinterest, Facebook, or Twitter - will drive the best results for your brand. From moms vlogging on YouTube to dads joking on Facebook, or even kids unboxing new toys on Instagram Stories, we’re the authority on what’s influencing families.
From contracting to FTC disclosure there’s a lot that goes into bringing an influencer campaign to life, but Trending Family is here to make all the tedious details look easy. Our influencer wranglers know how to keep a campaign moving, handling all communication and ensuring everyone sticks to an efficient timeline. We’ll even ensure that your brand and legal teams are able to review every piece of content before it goes live.
Every family we work with has a story, just like your brand, and we’re here to find a creative way to marry the two. We’ll combine your messaging goals with storylines that are authentic, creating content that both influences and inspires. And our creative team lives for the opportunity to think-up big ideas, whether that’s developing an influencer-led experiential pop-up, working with multiple families on a Facebook Live series, or finding a fresh way to bring your brand to life.
You probably gathered that we like to have fun with creative activations, but equally important is collecting the right metrics to evaluate campaign success. We’ll customize reporting to your KPIs and make data-driven recommendations for how to enhance content and performance in the next collaboration.
Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences. Social media platforms […]
The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.
Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.
According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.
YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content. YouTube and Google are now commanding a larger share of views through mobile. YouTube […]
Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]
Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow. According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%.
The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]
Virtual Reality (VR) is an exploding platform and format to consume videos and play video games. VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]
House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.
Most marketers are familiar with influencer campaigns. But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign. In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to […]
There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek. Thus, more companies than ever are turning to influencer marketing for customer acquisition. eMarketer states that 84% of marketers planned to […]
Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.
Justin and the Trending Family team have become trusted advisors to the H + K Chicago-based Marketing Communications practice. After working with Justin on three (and counting!) separate campaigns, our team continues to recommend their services to colleagues and friends across the network. Their team is responsive, detail oriented, professional and creative in helping our team reach (and often exceed) our KPIs. We continue to be impressed by their great counsel, partnership and high-quality campaign management. We would highly recommend Justin and the Trending Family team.
Trending Family has been an absolute pleasure to work with throughout the past year. They have helped us reach our goals with very quick turnaround time, unparalleled client service, and an overall successful campaign that continues to exceed our expectations. Their network of high-caliber influencers and content creators helped us gain visibility with a highly engaged, millennial audience and our client was thrilled with the results.
Working with Trending Family has been a great experience for thredUP - not only do they have special access to an impressive roster of talent, they truly want what is best for both the brand and the talent. Justin's unique position as both influencer and agency leader is valuable - their sensitivity to the needs of both sides makes for harmonious and successful collaborations. Additionally, Trending Family goes above and beyond to educate their clients on the influencer landscape so that they can achieve success.
Working with Trending Family to highlight VTech and LeapFrog toys was an incredibly seamless process. The team’s organizational prowess made reviewing options and providing feedback extremely easy for both my team and the client. On top of that, the content that resulted was highly engaging and highlighted the client’s priorities from a messaging standpoint, making products the star of the video.