Influencer
Marketing Blog

YouTube Simplifies Metrics on Dashboard

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

READ MORE
Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

READ MORE
Major Digital Media Platforms Reveal New Statistics and Ad Features

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

READ MORE
Major Brands Incorporating Virtual Reality to Marketing Efforts

Major Brands Incorporating Virtual Reality to Marketing Efforts

Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.

READ MORE
The Decline of Vine: Knowing When and How to Avoid Declining Video Platforms

The Decline of Vine: Knowing When and How to Avoid Declining Video Platforms

Although Vine now lives on as Vine Camera, a six-point-five second long remnant of its former self, the Vine community no longer exists. While Vine influencers and brands struggle to regain footing through other social media platforms like Instagram and YouTube, it seems that only the major players have managed to cross-over smoothly.

READ MORE