Meet Trending Family

Trending Family specializes in connecting brands and agencies with the top family-friendly, video-focused social media influencers.

Founded by husband-wife team Justin and April Moore, Trending Family solves advertisers’ growing difficulty of finding wholesome influencers to represent their brands. After amassing over 1,000,000 subscribers on their YouTube channels and working with hundreds of brands, Justin and April Moore created Trending Family to impart their formula for successful brand-influencer partnerships.

Trending Family's community of creators boasts a total social reach of 50M+ subscribers and receives 1B+ collective monthly views from audiences who trust them as peers and engage with them on a personal level.

Our Services

100% Family Friendly

Today’s families consume media in an entirely new way. Millennial parents are turning to digital content for education, entertainment, and clean programming that they can also enjoy with their children.

Trending Family’s unique approach allows brands to reach these families on their preferred platforms.

The Anti-Programmatic Agency

Trending Family is the Anti-Programmatic Agency because we believe that influencers are not commodities. Effective influencer marketing comes from authentic relationships which means we never take a canned approach or rely solely on algorithms. All of our work has the human touch.

Video is our Superpower

Video is in our DNA. Founded by a YouTube creator, Trending Family excels at seamlessly marrying engaging content with brand storytelling.

In addition to creating one-of-a-kind influencer activations, Trending Family has premium production capabilities to accommodate any brand aesthetic. Click the logos below to see premium video examples.

                    

From our blog

 

Top Family Friendly Influencers on Instagram

Instagram is a social media platform that can move the needle for your brand or agency. With more than 500 million users producing an average of 70 million photos daily, Instagram is one of the most engaging and aspirational platforms for brands looking to visually highlight their products or services.

Read More
 

Digital Advertising and Influencer Marketing

The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]

Read More
 

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

Read More
 

YouTube Next Generation Insights and Reporting

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube […]

Read More
 

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.

Read More
 

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

Read More
 

Major Brands Incorporating Virtual Reality to Marketing Efforts

Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.

Read More
 

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

Read More
 

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More
 

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More
 

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More
 

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More
 

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More

Contact us

Are you a brand or agency interested in partnering with top family-friendly influencers?

Brands & Clients