Trending Family specializes in connecting brands and agencies with the top family-friendly, video-focused social media influencers.
Founded by husband-wife team Justin and April Moore, Trending Family solves advertisers’ growing difficulty of finding wholesome influencers to represent their brands. After amassing over 1,000,000 subscribers on their YouTube channels and working with hundreds of brands, Justin and April Moore created Trending Family to impart their formula for successful brand-influencer partnerships.
Trending Family's community of creators boasts a total social reach of 50M+ subscribers and receives 1B+ collective monthly views from audiences who trust them as peers and engage with them on a personal level.
There’s a lot that goes into creating great content and Trending Family is here to eliminate the mystery and take those tedious tasks off your plate. Our white glove approach includes everything from creative services to guidance on FTC disclosure requirements.
Though organic distribution yields the best engagement, a holistic media strategy including paid promotion is critical. Having launched and learned from hundreds of campaigns, we'll be your resident expert, positioning the right content on the right platforms at the right time.
Driving brand awareness is key but what about sales? We specialize in highly-targeted, conversion-focused influencer campaigns with messaging tailored to incentivize immediate purchase behavior.
We vet every creator, platform, and distribution channel by hand, and create guidelines that ensure brands and properly represented. Every word and visual is scrutinized before anything meets the public eye.
We know our influencers like family and understand which audiences value their content. Strategic management and constant communication ensures top-tier messaging and production quality.
Trending Family personally handles creative direction with each partnership to craft custom, engaging content while meeting and exceeding your business goals.
The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time, resulting in the rise of ad blocking and people opting to pay a premium for ad-free experiences. – David Levy, co-founder and COO of digital video ad tech provider true[X] One […]
Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow. According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%.
YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content. YouTube and Google are now commanding a larger share of views through mobile. YouTube […]
According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.
Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Justin and the Trending Family team have become trusted advisors to the H + K Chicago-based Marketing Communications practice. After working with Justin on three (and counting!) separate campaigns, our team continues to recommend their services to colleagues and friends across the network. Their team is responsive, detail oriented, professional and creative in helping our team reach (and often exceed) our KPIs. We continue to be impressed by their great counsel, partnership and high-quality campaign management. We would highly recommend Justin and the Trending Family team.
Trending Family has been an absolute pleasure to work with throughout the past year. They have helped us reach our goals with very quick turnaround time, unparalleled client service, and an overall successful campaign that continues to exceed our expectations. Their network of high-caliber influencers and content creators helped us gain visibility with a highly engaged, millennial audience and our client was thrilled with the results.
Working with Trending Family has been a great experience for thredUP - not only do they have special access to an impressive roster of talent, they truly want what is best for both the brand and the talent. Justin's unique position as both influencer and agency leader is valuable - their sensitivity to the needs of both sides makes for harmonious and successful collaborations. Additionally, Trending Family goes above and beyond to educate their clients on the influencer landscape so that they can achieve success.